Case Studies

Case Studies

Vodafone Essar

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and has commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of Indias mobile customer base, with over 34.1 million customers. Over the years, Vodafone Essar, under the Hutch brand, has been named the Most Respected Telecom Company, the Best Mobile Service in the country and the Most Creative and Most Effective Advertiser of the Year. The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20000 people.

Situation

Vodafone Essar required a flexible plan in which they can offer branded gift to their resellers with a offer to choose the desire one .

Recommendation

DT Innovative gave Vodafone a sensible solution to offer the branded gift coupon called Choose your Gift” Plan . These were gifted to the qualified dealers. The gift coupon were given in different denomination on the basis of qualification , the receiver had the flexibility to choose the desire branded gift among the available option given in the coupon & also the benefit to use it anytime during a period of 6 month .

Results

“Choose your gift “ coupons being so flexible & attractive to redeem, not only put a positive effect on company’s working but also create a satisfaction in the mind of the dealers that they picked up the desire product .

Lenevo

Worlds renowned brand having its independent operations in India is one of the countrys largest digital camera and photography related equipment manufacturer, having distributors and retailers in every major town and cities across India.

Situation

Company had planned to launch new range of digital cameras, which can attract a middle men , so they were looking for a promotional campaign with a adding a promotional product which supports the main product . we offered them our holiday package as best associated product because it considered best as digital camera are mostly used during the holidays .

Recommendation
Holiday Voucher package - 2nights / 3 days free holiday to every customer buying a digital camera with a special surprise gift.

Results

A surprise had measured in Sales figures during the promotion period ,that the customer liked the scheme offered by the company & it looked worthy to buy the camera as a utility product .

Vodafone Essar

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and has commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of Indias mobile customer base, with over 34.1 million customers. Over the years, Vodafone Essar, under the Hutch brand, has been named the Most Respected Telecom Company, the Best Mobile Service in the country and the Most Creative and Most Effective Advertiser of the Year. The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20000 people.

Situation

Vodafone Essar required a flexible plan in which they can offer branded gift to their resellers with a offer to choose the desire one .

Recommendation

DT Innovative gave Vodafone a sensible solution to offer the branded gift coupon called Choose your Gift” Plan . These were gifted to the qualified dealers. The gift coupon were given in different denomination on the basis of qualification , the receiver had the flexibility to choose the desire branded gift among the available option given in the coupon & also the benefit to use it anytime during a period of 6 month .

Results

“Choose your gift “ coupons being so flexible & attractive to redeem, not only put a positive effect on company’s working but also create a satisfaction in the mind of the dealers that they picked up the desire product .

Lenevo

Worlds renowned brand having its independent operations in India is one of the countrys largest digital camera and photography related equipment manufacturer, having distributors and retailers in every major town and cities across India.

Situation

Company had planned to launch new range of digital cameras, which can attract a middle men , so they were looking for a promotional campaign with a adding a promotional product which supports the main product . we offered them our holiday package as best associated product because it considered best as digital camera are mostly used during the holidays .

Recommendation
Holiday Voucher package - 2nights / 3 days free holiday to every customer buying a digital camera with a special surprise gift.

Results

A surprise had measured in Sales figures during the promotion period ,that the customer liked the scheme offered by the company & it looked worthy to buy the camera as a utility product .

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